The Humboldt Honey You Never Knew – July 8, 2010

Thursday, July 8, 2010

Note: The story originally appeared in the Arcata Eye on April 3, 2007 – Ed.

Ingrid Hart's iconic Humboldt Honey poster.

Kevin L. Hoover

Eye Editor

ARCATA – You’ve seen her on the Plaza, at Co-op or HSU – the flower of Humboldt womanhood, festooned with any number of countercultural cues – calculatedly proletarian garb, buttons espousing causes sweet and snarky, a sage smudge or patchouli aroma and a faraway look in the eye.

Nowhere is the stereotype more completely expressed than in the legendary “Are You A Humboldt Honey?” poster that most everyone has owned and lost sometime during house moves.

The poster depicts what must surely be the mother of all Honeys, bedecked – maybe laden is a better term – with every possible hipster accessory, aglow with cool confidence and fully armed to do battle with the dominant paradigm.

The timeless poster was born in 1983, and over the intervening decades has spawned spiritual spinoffs – a modern-day calendar, a “Humboldt Hunk” poster and, inevitably, a particularly potent breed of cannabis.

Still another by-product was the furor that erupted around the image at the time of its release. For Humboldt Honey poster creator Ingrid Hart (then Ingrid da Silva), the poster that began as a lark has been something of a life-changer.

Idea and ideal

Hart, then a 21-year-old HSU journalism student, had noticed the then-popular “Are you a Valley Girl?” and “Are you a nerd?” posters, and decided that Humboldt’s homegrown stereotype was suitable for the same treatment.

Ingrid Hart

Her motives were included celebration of “the Humboldt look,” but also to make a few bucks to help pay her tuition. The systematic way she went about it, though, was decidedly more nerd than Val.

First, with help from her roommates, Hart brainstormed Humboldt Honey hallmarks: the Birkenstock sandals, joint, peace button, bandana and other essentials. “It was a fun process,” she recalls.

A proof-of-concept photo shoot followed, complete with a signed model release from roommate Elida Gonzales.

Convinced of the project’s worthiness, Hart then went out in search of the ideal Humboldt Honey at that most fertile ground for countercultural candidates, the Arcata Co-op.

“I wanted a woman with really long hair,” Hart said. Standing around out front of the old quonset hut store on I Street, she scanned the passing crowd for possibilities until, after just 10 minutes, espied a likely suspect – a young woman with the requisite tresses and general form factor.

She approached the girl, described the concept and popped the big question.

“I said, ‘I know this is really weird, but would you like to be part of my poster?’ She said, ‘Sure.’”

The larval Honey was Leoni Nicol. Besides the fact that she wasn’t dressed in anything like the hippie garb Hart would later adorn her with, the way she Nicol spoke immediately gave away the fact that she was anything but a homegrown Humboldter. “She had a thick Scottish accent,” Hart recalls.

Nicol was a Scot, a world traveler passing through Arcata as so many young adventurers do. She was also comfortable being in the limelight and assuming different personas, having performed as a rock singer off and on for years.

Some five years earlier, Nicol had been part of a British punk band known as The Molesters. The band’s single, “Commuter Man,” can be heard online at

Uncannily, with its jangling guitars and Nicol’s vocals, the song is eerily reminiscent of the San Francisco, Jefferson Airplainesque sound well-matched to her later incarnation as a ’60s-ish Humboldt Honey.

Capturing the image

With her model secured, Hart enlisted the services of up-and-coming local photographer Patrick Cudahy. As fun as the project was, Hart was serious about quality of the end product.

“She had the whole concept in her,” Cudahy says of Hart. “Technically, it was my first commercial shoot.”

He, Hart and Nicol gathered for the session in Room 119 of the Art Building at HSU. The room still serves as a photography classroom.

Over the course of three or four hours, using an Omega camera which made four-by-five inch negatives, Cudahy and Hart shot Nicol in several poses, trying to capture the quintessential Honeyhood.

“I was pretty inexperienced,” Cudahy says. “She art directed, and I developed the negatives myself.”

“We were very serious about getting things ‘just right,’” Hart says. “It was a professional endeavor.”

Settling on a shot from the eight or 10 they took that fateful day, Hart then did the layout manually in her apartment at the Colony Inn. With desktop publishing still a few years off, Hart hired Pioneer Graphics to do the typesetting and had the posters printed in Santa Rosa. Her first press run wrought 1,000 copies.

The young entrepreneur placed the posters in 15 or so boutique shops around Humboldt with a student-affordable retail price of $3 each.

With that, the Humboldt Honey had been released into the wild.

Little did Hart know that her beaming, bling-bedecked beacon of Humboldt hipness would uncork a culture-clash of headline-grabbing proportions.

Uproar and outrage

The posters sold well. Buyers sometimes snapped up multiple copies to send to friends and relatives back home as a visual aid to understanding Humboldt’s alternative culture.

But as much as some loved Hart’s Humboldt Honey, others hated it.

In an April 17, 1983  front-page story in the Times-Standard, Hart explained that she wasn’t the Humboldt Honey type herself, and that the poster was intended as equal parts satire and tribute.

“People are proud [of Humboldt County],” she told the T-S. “They want something to identify with it.”

The story only further infuriated skeptics. T-S Managing Editor Jerry Post told the HSU Lumberjack that some even objected to it being on the front page of the Sunday edition.

A flood of letters to the editors of local newspapers ensued, decrying the presumed celebration of slovenliness, drug-taking, rebellion and general hippiehood.

“You out-of-town free spirits take a good look around,” wrote Linda Francis of Eureka. “Our heritage is present everywhere, but not in your poster… You have no class.”

Though the smiling Nicol is fairly meticulously garbed, clearly literate with her array of magazines and obviously has some means to support her lifestyle choices, traditionalists perceived the hapless Honey as a dour denizen of the dumpster.

“One would think that girls that dress like they just crawled out of a garbage truck would meet men with the same negative, sloppy attitude,” scathed letter writer Jim R. Wilson. “How about a title, ‘Humboldt Hippie?’”

Mrs. L. Neustrom of McKinleyville described local high school and college girls as “a bunch of rag-a-muffins,” and hoped that young ladies would again try to appear lady-like. “Back in my day, it would have been difficult to attract a young man looking like that,” wrote Mrs. Neustrom.

Some people – including young men – got it, though.

“Oh, ‘Humboldt Honey,’ no matter who or what your opponents might be, know you have a very grateful and appreciative proponent in me,” wrote Michael R. Langdon of Eureka. “I think I am in love.”

“Lighten up,” wrote Alan Johnson of McKinleyville. “You’re all going to give yourselves ulcers if you take everything so seriously.”

An earnest editorial in the Lumberjack pop-psychologized the poster’s critics, citing a sociology tome titled Demystifying Social Deviance in support of the free-spirited Honey. The editorial suggested that detractors “may be thinly disguising their own unfulfilled desires and fantasies, their own nagging doubts about the adequacy of their lives.”

But one of the most affirming votes of confidence came from San Francisco Chronicle columnist Herb Caen, who applauded Hart’s knack for exciting public opinion. “You’ll make a great journalist if you can stir up the folks like that,” Caen wrote.

By June, Hart was moved to tell her side of the story. In a “View from the Stump” in the Lumberjack, she observed that she had “stirred up a very live hornet’s nest” that unleashed pent-up animosity toward Honeys and their ilk.

Hart said that she’d had to change her phone number, but that the poster had accomplished its intended purpose. “My financial independence from the parental unit has been established – for now,” she wrote.

That being the case, she refused to diversify the line with T-shirts, postcards and bumper stickers as some had suggested. She even refused to make more posters. “I could probably sell more but I have made all the money I need,” she said.

It’s fair to surmise that Hart’s capitalism-be-damned lack of a craven profit motive might have only further confounded her critics.

She lives

Others have recognized the timeless image’s equally perpetual profitability. A reproduction – with Hart’s attribution removed – still sells steadily for $7.99 each at Eureka’s Picky Picky Picky store.

“We’ve had it forever,” said owner Dan Ricke. “People like ’em still.” He said he didn’t know how the store came to be the sole remaining franchise, as he’s still selling off copies obtained by the store’s previous owner.

And the poster still sells “ a couple a month” for the same reasons. “I do get people that like to send ’em to friends,” Ricke said.

Where are they now?

As for the Humboldt Honey herself, Leoni Nicol, her present whereabouts are unknown. Efforts to reach her for this story through a friend of a one-time friend were unsuccessful.

Photographer Cudahy went on to become a successful photographer, remembers with pride his role of realizing a cultural icon. Occasionally the subject comes up, and people light up with appreciation. “Oh, dude – Humboldt Honey! You did that”

“It was good for a drink or two later,” Cudahy muses.

For her part, Hart, now owner of a communications and marketing firm ( in Sacramento, says the affair was “overwhelming” and “a huge deal for me personally.”

Still, she seems little changed in terms of attitude since the heady days when her Honey held Humboldt’s attention.

In her 1981 Lumberjack piece, Hart wrote that “…I will be thinking of Humboldt County and will often consider this period of time spent here and the adventures I encountered along the way, one of the pleasures of my life.”

Last week, she wrote that, “When I meet someone from Humboldt, it’s as if they’re part of my clan – a really cool and groovy tribe that believes in the simple message of peace, happiness, and above all, love.”