The Arcata Eye hits the stands and the mailboxes of readers in Arcata, Blue Lake, HSU, Bayside, Eureka, Manila, Trinidad and McKinleyville every Wednesday. For 16 years, the Arcata Eye has been the source for community news and opinion for discriminating readers. With people-oriented coverage that includes always lively downtown politics, schools, crime and entertainment, the Eye is the paper for the inside, in-town story. Call (707) 826-7535 or e-mail for information. More details below.

– Rates 2010

$10.50 per column inch.

Clients may build own ad specs. Widths must conform to column sizes. Price breaks for 1/4 page and up. Agencies receive straight 15% discount.

Full page
11.66” wide x 21.5” high
6 columns x 21.5”
(15% discount)

Half page
11.66” wide x 10.5” high
6 columns x 10.5”
(10% discount)

Quarter page
5.66” x 10.5” high
3 columns x 10.5”
(5% discount)

Three x five
5.66” wide x 5” high

Two x five
3.66” wide x 5” high

One x three
1.66” wide x 3” high

For $25 a week, businesses may place a 3 1/8 x 1 7/8 inch business card in the directory. There is a
four week minimum pre-payment required.

Political Ads
: must be paid in advance.

Non-profits: Organizations maintaining a nonprofit status receive a discounted rate of $10 per column inch.

The Arcata Eye offers free ad production.

Pre-printed inserts run $80 per 1,000.


– Column sizes –

The Arcata Eye is a Broadsheet publication measuring 12.5 inches wide by 22.5 inches deep. Pages are formatted in a six column format:

1 column = 1.66 inch

2 columns = 3.66 inch

3 columns=5.66 inch

4 columns=7.66 inch

5 columns = 9.66 inch

6 columns=11.66 inch

– Conditions and policies –

• We reserve the right to insert the word “advertisement” in all ads.

• Liability for errors in advertising shall not exceed the cost of the space occupied by the error.

• All advertising is subject to acceptance and approval by the publisher.

• Dates and times of cancellations are the same as the deadlines for placing ads.

• We will not knowingly accept or publish material which is in violation of the law. In submitting advertising for publication, the advertiser or agency is stating that they have the authority to place the ads submitted and agree to assume liability for all contents of all ads printed, as well as any claim arising against the newspaper.


– Deadline –

Fridays at 5 p.m. for the following Wednesday publication.
– Terms  –

Payment is due and payable upon publication. After 30 days, finance charges of 1.5 percent per month will accrue (18% per annum). Credit will not extended after 60 days past due.